Can I invert other companies logos and use them for advertising them on my site?
I'm building a site that aggregates food delivery services in my region. I show all the companies I collected as a list of cards, where each card contains the logo of a company, company name, link to the site of the company and other information.
I have one problem though. Some companies use white logos on a transparent background. My site's background is white, therefore those logos are invisible. Is it legal to invert the logos (make them black) without asking each company?
UPD: I understood 2 points from comments and answers: it better to talk with a lawyer and it better to keep logos unchanged and bring the background with them. I think I will do the first. As for the second, I don't want their background, because it does not suit my site. So, I will ask this question to a lawyer and decide what to do next.
trademark
asked 3 hours ago
rominf
1213
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I'm building a site that aggregates food delivery services in my region. I show all the companies I collected as a list of cards, where each card contains the logo of a company, company name, link to the site of the company and other information.
I have one problem though. Some companies use white logos on a transparent background. My site's background is white, therefore those logos are invisible. Is it legal to invert the logos (make them black) without asking each company?
UPD: I understood 2 points from comments and answers: it better to talk with a lawyer and it better to keep logos unchanged and bring the background with them. I think I will do the first. As for the second, I don't want their background, because it does not suit my site. So, I will ask this question to a lawyer and decide what to do next.
trademark
asked 3 hours ago
rominf
1213
New contributor
rominf is a new contributor to this site. Take care in asking for clarification, commenting, and answering.
Check out our Code of Conduct.
1
If you're taking the logos as digital files from the companies' web sites, you would probably want to use whatever background color the logo is displayed with on that site. But if you are using companies' logos with the companies permission, they will tell you how you should use the logo. If you're using them without asking for permission, you should probably be talking to a lawyer about this rather than strangers on the internet.
– phoog
2 hours ago
add a comment |
I'm building a site that aggregates food delivery services in my region. I show all the companies I collected as a list of cards, where each card contains the logo of a company, company name, link to the site of the company and other information.
I have one problem though. Some companies use white logos on a transparent background. My site's background is white, therefore those logos are invisible. Is it legal to invert the logos (make them black) without asking each company?
UPD: I understood 2 points from comments and answers: it better to talk with a lawyer and it better to keep logos unchanged and bring the background with them. I think I will do the first. As for the second, I don't want their background, because it does not suit my site. So, I will ask this question to a lawyer and decide what to do next.
trademark
asked 3 hours ago
rominf
1213
New contributor
rominf is a new contributor to this site. Take care in asking for clarification, commenting, and answering.
Check out our Code of Conduct.
I'm building a site that aggregates food delivery services in my region. I show all the companies I collected as a list of cards, where each card contains the logo of a company, company name, link to the site of the company and other information.
I have one problem though. Some companies use white logos on a transparent background. My site's background is white, therefore those logos are invisible. Is it legal to invert the logos (make them black) without asking each company?
UPD: I understood 2 points from comments and answers: it better to talk with a lawyer and it better to keep logos unchanged and bring the background with them. I think I will do the first. As for the second, I don't want their background, because it does not suit my site. So, I will ask this question to a lawyer and decide what to do next.
trademark
trademark
asked 3 hours ago
rominf
1213
New contributor
rominf is a new contributor to this site. Take care in asking for clarification, commenting, and answering.
Check out our Code of Conduct.
asked 3 hours ago
rominf
1213
New contributor
rominf is a new contributor to this site. Take care in asking for clarification, commenting, and answering.
Check out our Code of Conduct.
edited 1 hour ago
asked 3 hours ago
rominf
1213
New contributor
rominf is a new contributor to this site. Take care in asking for clarification, commenting, and answering.
Check out our Code of Conduct.
asked 3 hours ago
rominf
1213
asked 3 hours ago
rominf
1213
1213
New contributor
rominf is a new contributor to this site. Take care in asking for clarification, commenting, and answering.
Check out our Code of Conduct.
New contributor
rominf is a new contributor to this site. Take care in asking for clarification, commenting, and answering.
Check out our Code of Conduct.
rominf is a new contributor to this site. Take care in asking for clarification, commenting, and answering.
Check out our Code of Conduct.
1
If you're taking the logos as digital files from the companies' web sites, you would probably want to use whatever background color the logo is displayed with on that site. But if you are using companies' logos with the companies permission, they will tell you how you should use the logo. If you're using them without asking for permission, you should probably be talking to a lawyer about this rather than strangers on the internet.
– phoog
2 hours ago
add a comment |
1
If you're taking the logos as digital files from the companies' web sites, you would probably want to use whatever background color the logo is displayed with on that site. But if you are using companies' logos with the companies permission, they will tell you how you should use the logo. If you're using them without asking for permission, you should probably be talking to a lawyer about this rather than strangers on the internet.
– phoog
2 hours ago
1
1
If you're taking the logos as digital files from the companies' web sites, you would probably want to use whatever background color the logo is displayed with on that site. But if you are using companies' logos with the companies permission, they will tell you how you should use the logo. If you're using them without asking for permission, you should probably be talking to a lawyer about this rather than strangers on the internet.
– phoog
2 hours ago
If you're taking the logos as digital files from the companies' web sites, you would probably want to use whatever background color the logo is displayed with on that site. But if you are using companies' logos with the companies permission, they will tell you how you should use the logo. If you're using them without asking for permission, you should probably be talking to a lawyer about this rather than strangers on the internet.
– phoog
2 hours ago
add a comment |
1 Answer
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I take it that you intend using the logos of the various companies to show that you do business with them? That would be "nominative use" and would be legal even without permission, but it would be better practice to ask for permission. You would need to make it clear that these companies do not endorse or recommend you (unless they do and say so in writing).
If you get permission, ask about any color variations that they are OK with. Would it be possible to put a black or dark color undercard below any logos that are white on transparent? this would make them visible and be a minimal change to the standard form of the logo. Again, he key think is to make it clear that you are not claiming to be any of those companies, nor to be endorsed by them.
And yes, a short consultation with a lawyer knowledgeable in trademark law would be a very good idea, and might not be very expensive.
answered 1 hour ago
David Siegel
6,473933
add a comment |
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I take it that you intend using the logos of the various companies to show that you do business with them? That would be "nominative use" and would be legal even without permission, but it would be better practice to ask for permission. You would need to make it clear that these companies do not endorse or recommend you (unless they do and say so in writing).
If you get permission, ask about any color variations that they are OK with. Would it be possible to put a black or dark color undercard below any logos that are white on transparent? this would make them visible and be a minimal change to the standard form of the logo. Again, he key think is to make it clear that you are not claiming to be any of those companies, nor to be endorsed by them.
And yes, a short consultation with a lawyer knowledgeable in trademark law would be a very good idea, and might not be very expensive.
answered 1 hour ago
David Siegel
6,473933
add a comment |
I take it that you intend using the logos of the various companies to show that you do business with them? That would be "nominative use" and would be legal even without permission, but it would be better practice to ask for permission. You would need to make it clear that these companies do not endorse or recommend you (unless they do and say so in writing).
If you get permission, ask about any color variations that they are OK with. Would it be possible to put a black or dark color undercard below any logos that are white on transparent? this would make them visible and be a minimal change to the standard form of the logo. Again, he key think is to make it clear that you are not claiming to be any of those companies, nor to be endorsed by them.
And yes, a short consultation with a lawyer knowledgeable in trademark law would be a very good idea, and might not be very expensive.
answered 1 hour ago
David Siegel
6,473933
add a comment |
I take it that you intend using the logos of the various companies to show that you do business with them? That would be "nominative use" and would be legal even without permission, but it would be better practice to ask for permission. You would need to make it clear that these companies do not endorse or recommend you (unless they do and say so in writing).
If you get permission, ask about any color variations that they are OK with. Would it be possible to put a black or dark color undercard below any logos that are white on transparent? this would make them visible and be a minimal change to the standard form of the logo. Again, he key think is to make it clear that you are not claiming to be any of those companies, nor to be endorsed by them.
And yes, a short consultation with a lawyer knowledgeable in trademark law would be a very good idea, and might not be very expensive.
answered 1 hour ago
David Siegel
6,473933
I take it that you intend using the logos of the various companies to show that you do business with them? That would be "nominative use" and would be legal even without permission, but it would be better practice to ask for permission. You would need to make it clear that these companies do not endorse or recommend you (unless they do and say so in writing).
If you get permission, ask about any color variations that they are OK with. Would it be possible to put a black or dark color undercard below any logos that are white on transparent? this would make them visible and be a minimal change to the standard form of the logo. Again, he key think is to make it clear that you are not claiming to be any of those companies, nor to be endorsed by them.
And yes, a short consultation with a lawyer knowledgeable in trademark law would be a very good idea, and might not be very expensive.
answered 1 hour ago
David Siegel
6,473933
answered 1 hour ago
David Siegel
6,473933
answered 1 hour ago
David Siegel
6,473933
answered 1 hour ago
David Siegel
6,473933
6,473933
add a comment |
add a comment |
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1
If you're taking the logos as digital files from the companies' web sites, you would probably want to use whatever background color the logo is displayed with on that site. But if you are using companies' logos with the companies permission, they will tell you how you should use the logo. If you're using them without asking for permission, you should probably be talking to a lawyer about this rather than strangers on the internet.
– phoog
2 hours ago