Swansea Sound













































Swansea Sound
Swansea Sound logo 2016.png
City Swansea
Broadcast area Swansea Bay area
Slogan The Greatest Hits of All Time
Frequency
MW: 1170 kHz
DAB: 12A
First air date 30 September 1974
Format
Soft AC/Classic hits
Owner Wireless Group
Sister stations 96.4 The Wave
Website swanseasound.co.uk

Swansea Sound (Welsh: Sain Abertawe) is a British independent local radio station broadcasting to Swansea Bay area of West Wales,[1] aimed at a core 40+ demographic. The station, launched in 1974 as the first of its kind in Wales, is owned and operated by Wireless Group alongside its sister station, 96.4 The Wave.[2]




Contents






  • 1 History


  • 2 Programming


    • 2.1 News and Sport




  • 3 References


  • 4 External links





History


Swansea Sound began broadcasting on 30 September 1974 as the first commercial radio station in Wales and seventh in the United Kingdom,[2] and the first commercial radio station to broadcast bilingually in the English and Welsh languages.[3] Originally, the station broadcast on 257 AM and 95.1 FM before moving its FM frequency to 96.4 and its AM frequency to 1170 AM in the early 1980s.


In 1995, the station was split into two separate services - a practice that had been widely adopted within the commercial radio industry in order to avoid relinquishing frequencies – with a new station called 96.4 Sound Wave (now 96.4 The Wave) launched on the FM frequency, while Swansea Sound continued to broadcast as normal on 1170 AM.[4][5]


The station can also be heard online and on DAB across Swansea and South West Wales, although its medium wave signal can be heard beyond the official transmission area in North Devon and across the Bristol Channel. The transmitter is located at Winch Wen, on the side of Kilvey Hill and for cost reasons does not use the same mast on the top of Kilvey Hill as its sister station.The DAB service covers a larger transmission area than its AM service.



Programming


The majority of Swansea Sound's output is produced and broadcast from its Gowerton studios (shared with FM sister station 96.4 The Wave). The weekday evening show and a Sunday afternoon show, Flashback 40, originates from sister AM station Signal 2 in Stoke-on-Trent. A syndicated show from Chris Country Radio also airs on Saturday evenings.


Alongside music-led daytime programming, Swansea Sound also airs presenter led bilingual output Mon to Fri 10 till 12 and Sunday night's from they're studio in Gowerton. These programmes can also be streamed via the website up to 7 days after being aired. These changes made by new owners Wireless group Which have been controversial with the Welsh language society means they are producing the bare minimum of 12 hours a week Specified in theyre licence of programming presenter lead in Welsh.On Sunday morning- a religious programme followed by a phone in current affairs discussion.


Welsh language society are also concerned that The Wave is simulcasting in the evenings and overnight as well as the entire Sunday afternoons presented from Signal radio in Stoke on Trent England. The FM service which doesn't play any Welsh language artists hasn't had welsh presenter lead content for over 10 years unlike North Wales commercial radio licence holder Capital Cymru which have 64 hours of Welsh speach presenter lead programmes in an area with an equal demographic of Welsh speakers.


https://www.bbc.co.uk/cymrufyw/amp/41553837


The station's main presenters are Kev Johns (weekday breakfast, Sunday mornings), Phil Hoyles (weekday daytime, Saturday breakfast), Dave Brookes (weekday drivetime and the Sports Phone-In on Friday [6]



News and Sport


Swansea Sound broadcasts local news bulletins hourly from 6 am to 9 pm on weekdays and from 8 am to 12 midday on weekends. Headlines are broadcast on the half-hour during weekday breakfast and drivetime.


The station simulcasts hourly Sky News Radio bulletins at all other times.


Swansea Sound also broadcasts live commentary on Swansea City F.C. matches, alongside a weekly sports phone-in on Friday evenings throughout the season.


In 2013, the station also broadcast live commentary of British and Irish Lions test match rugby matches in Australia, as part of a deal with sister station Talksport.[7]



References





  1. ^ Broadcast Radio MCAs maps


  2. ^ ab The Welsh Academy Encyclopedia of Wales. Cardiff: University of Wales Press 2008.


  3. ^ Mercator Media Monographs 1: The Welsh Language in the Media Archived 2011-06-11 at the Wayback Machine.


  4. ^ Station Name, Media,


  5. ^ Station details - Swansea Sound, Swansea Sound Media


  6. ^ Swansea Sound - On Air


  7. ^ http://www.swanseasound.co.uk/news/local/swansea-sound-roars-with-the-lions/




External links



  • Official website

  • Wireless Group






Coordinates: 51°39′05″N 4°02′20″W / 51.6515°N 4.0388°W / 51.6515; -4.0388







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